I Know You Know
I know that you know this stuff — but third grade English class was a loooong time ago.
Copy:
Oh, let's be honest. Consumer marketing copy is not known for its stellar use of grammar. That's because most companies want their messages to sound conversational — the way the majority of their target audience speaks. It's approachable. So, while starting a sentence with "and," "but" or "because" may make your grade school grammar teacher roll over in her grave, it's acceptable in marketing. What isn't, however, is messing up a word’s meaning. Voila, the raison d’être of I Know, You Know.
This is a refresher course in basic grammar. For simplicity's sake, I'm only using present tense examples. For even more on XXXX vs. XXXX, click here.
Previous grammar lessons:
It's vs. Its
Less vs. Fewer
Lay vs. Lie
Their vs. They're
More grammar tips
For “quick and dirty” grammar tips, call on (cue superhero music) Grammar Girl™: http://grammar.quickanddirtytips.com/
Proofreaders:Get one today.
If you want to look good, get a professional proofreader to fine-tooth-comb your stuff. I recommend these ladies:
Lisa Kuebler
Proofing & Editing
Consumer & Healthcare
[email protected]
678-910-6019
Jeannine Demicco
Proofreading, Editing & Transcribing
Corporate Communications & Consumer Advertising
[email protected]
404-259-1685
Fun with grammar? You betcha.
A funny site about misuse of lowercase "L": http://lowercasel.blogspot.com/
Feeling lucky, punk? Test your mad grammar skills here: http://owl.english.purdue.edu/handouts/esl/esliart.html