Title

Food Lion

Name

Pam Puffman

Challenge

Promote Food Lion as the low-price leader.

Concept / Copy

The concept was already developed, with several spots already running when I was hired at the agency of record. When the client requested a new commercial, I wrote this script.

Solution

To make the message more memorable, the team created a light-hearted campaign that involved simple rhyming, a fun narrator and great illustration.