portfolio/dm/georgia pacific
Title
Georgia Pacific
Name
Green Jacket
Challenge
Help the client’s incentives program material reach an audience already bombarded with clutter vying for their attention.
Concept / Copy
Concept done, I was hired to write the copy.
Solution
Write copy that was short and sweet, informative, yet light and fun.
Testimonial
It’s hard to engage jaded paper salespeople, but this is just what Emily managed to do.
Her words helped create and carry a sales incentive campaign that had just the right balance of inspiration and camp to make the participants keep coming back for more.
She did her research and delivered the perfect campaign for us.
— Bonnie Buol Ruszczyk, former director of client services
