portfolio/dm/unisource
Title
UniSource
Name
Wine Journal
Challenge
Create a cool and effective promotional tool for the UniSource sales teams to take into the field.
Concept / Copy
I was hired to write the copy.
Solution
Tied in paper qualities and print techniques with those of wine.
Testimonial
As soon as the idea of creating a Wine Journal for TopKote came about, I had Emily in mind to help me with the copy.
TopKote is a superior coated paper from Japan that UniSource stocks in the United States, so the promotion had to be top notch as well. I did research on my own to figure out how the information should flow and did the initial layout for design.
When I met with Emily to discuss the project, she was every excited to take it on. I handed all my materials over to her and she was able write for the amount of space I had in the layout and include all the content I wanted.
She helped me finalize the sequence of the book, making any revisions to the copy while I make revisions in layout to include important information.
She was able to tie in the necessary statements about the paper quality and print techniques used in the book also. In the end, our clients in the United States and Japan approved and the sales representatives were happy to take this tool out in the field.
Emily has always been a pleasure to work with and I am very proud of the work we did together on this Wine Journal for TopKote.
— Angela S. Moland Barnes, project designer
