Title

Cointreau

Name

MaxRacks Cards 2

Challenge

Tie in Cointreau’s existing “Are You Cointreauversial?” campaign with HBO’s Sex and the City.

Concept / Copy

Concept already decided by the client, I worked on the copy.

Solution

Because the show is all about sex, we sexed up the Q&A.

Testimonial

Emily knows how to turn our clients' marketing messages into creative pieces that are always memorable. The Cointreau "MaxRack Cards" are a typical example. Emily took a promising idea and made it into something that was so interactive and effective, the client's expectations were blown away. These MaxRack cards were very successful and allowed our agency to continue developing alternative creative ideas for the brand beyond the traditional advertising media.

— Chris Steele, CEO, STEELE+