Title

Egleston/Scottish Rite

Names

Docs and Nurses

Challenge

Raise awareness that Egleston & Scottish Rite hospitals had merged.

Both Egleston and Scottish Rite had deep roots within the community. Entrenched, to be exact. Rebranding the two as a single institution would be incredibly difficult.

Because many parents were wary of the merger, it was essential to focus on the message that kids would be much better served from the union. Making it fun made it palatable.

Concept / Copy

Worked on both.

Solution

We knew that getting people to call the places they knew and loved by a new name would take years. This first rebranding effort served more as a feel-good message to pave the way for more branding in the future.