portfolio/web/floor expo
Title
Floor Expo
Name
Home & MultiFamily Solutions
Challenge
Create copy that describes all the benefits of becoming a Floor Expo affiliate.
Speak to two target audiences: multi-family and single-family flooring contractors.
Concept / Copy
Just the copy.
Solution
Created an “easily-approachable” tone to match the company’s style.
Testimonial
Emily is easy to work with, mainly because she quickly understood our business.
She's a very efficient and clever writer.
— Kathy Van Pelt, Vice President, Member Programs and Services, Floor Expo