Title

Children’s Healthcare of Atlanta

Name

Fortune submission

Challenge

To raise the standing of Children’s Healthcare of Atlanta in Fortune’s “100 Best Companies.”

Concept / Copy

I was hired to write the copy.

Solution

Take the employee benefits data and recast them in the form of a fairy tale.

Testimonial

Children's Healthcare of Atlanta submitted a fairy tale book to tell the story of Children's employees as part of their Fortune, "100 Best Companies to Work For" materials. 

Emily did an excellent job of using employee interviews to tell the Children's story in the perfect fairy tale style to complement the beautiful illustrations and design of the book.  Children's moved from 76 in 2006 to 35 on the 2007 list. The client is beyond happy! 

— Nicole Lillis, Director of Internal Communication, Haystack Group