• Brochures
• Guerrilla
• Taglines
• Web
• DM
• Print
• Other
• Promotions
• Outdoor
• Radio
• TV
• Emails

Title

Carter’s

Name

It seems like the Capps girls are dressed in the right attire to draw stars and cows jumping over the moon.

Challenge

Win the Carter’s children’s clothing account.

Concept / Copy

Worked on both.

Solution

Thought about my favorite clothes as a kid and how they made me feel. Called Mom to have her send pictures from my childhood and used them to create the look and feel for this campaign.