• Brochures
• Guerrilla
• Taglines
• Web
• DM
• Print
• Other
• Promotions
• Outdoor
• Radio
• TV
• Emails

Title

Hyox

Name

Out of Order

Challenge

Three big ones: A delicate subject, very limited budget and lack of awareness.

Concept / Copy

I worked on both.

Solution

First, we grabbed patients’ attention by using everyday signage that would have uncomfortable associations given their condition.

Second, the headline acknowledged their pain while also offering help.