portfolio/brochures/KWC
Title
KWC
Name
Styles Collection
Challenge
Create a high-end catalog that tells a story about each faucet style.
Concept / Copy
I was hired to write the copy.
Solution
Played up the interesting back story behind each collection (one was fashioned after a 1920’s water bottle, one was designed by a Mercedes Benz engineer, etc.), while touting the superior nuts and bolts of the products.
