Title

Georgia Pacific

Name

Decorative Wall Panels

Challenge

Raise homeowners’ awareness of Georgia Pacific’s new line of wood paneling products as another decorating option.

Concept / Copy

I was hired to write the copy.

Solution

Give this product a new lease on life by playing up its aesthetic and cost-saving qualities.

Testimonial

Decorative Wall Coverings: When most people think of wood paneling, they have images of 70s rec rooms and their Aunt Trudy's trailer.

So when Georgia-Pacific wanted to create a brochure to showcase their new wood paneling products, they needed to create a new image for this maligned product.

Emily created copy that described beautiful rooms that had class and style, and showed how this formerly pedestrian product was now playing with the big boys in home decor.

— Bonnie Buol Ruszczyk, former director of client services

pdf Georgia Pacific Click to download PDF