Title

Porcelain Ultra

Name

Lucky Cat

Challenge

Create a collectable piece for the UniSource sales team that shows off the qualities of the paper in a memorable way.

Concept / Copy

I was hired to write the copy.

Solution

Created a cast of characters and stories that playfully illustrated the superior qualities of the product.

Testimonial

This paper campaign piece needed to be fun, quirky and unique, and
Emily was the perfect match for this job.

She took the design concept so much further than we had imagined, and turned this into a piece that marketing people want to keep and show their peers. Her words gave the Lucky Cat even more than nine lives.

— Bonnie Buol Ruszczyk, former director of client services

pdf Lucky Cat Click to download PDF