Title

Interactive Knowledge

Name

Cutting edge without all the bleeding

Challenge

Create a trade show brochure that reflects the company — from personnel to capabilities.

Concept / Copy

I was hired to write the copy.

Solution

Wrote headlines and body copy that was down-to-business and down-to-earth, just like them.

Testimonial

My company creates educational web sites for non-profit institutions. We do good work and we've got an excellent reputation. But we're terrible at marketing ourselves, mostly because we have a unique target audience.

Our clients are museum curators, documentary filmmakers and professional educators. We don't want to be seen as a design group, an advertising agency or technology evangelists.

We came to Emily with a list of things that we did NOT want for our brochure — computer jargon, a sales pitch or a design concept. Then we asked her to craft something that reflected our personality.

Emily talked to us, studied our work and came up with a perfect solution. She gave us several options for headlines, description copy and introductory text that were clever, friendly and informative.

Her writing had the same "we're all just folks" attitude that my company is known for, while making sure we came across as seasoned professionals. The brochure was a huge hit. We should have printed more!

— Lou Kinard, Creative Director, Interactive Knowledge