Title

Great Oak Reverse Mortgage

Name

HUD-Approved

Challenge

Encourage two different audiences — the senior homeowner and their caregivers — to call for more information about a product that was once labeled a scam.

Concept / Copy

I worked on both the concept and copy.

Solution

Put legitimacy front and center by spotlighting federal government guaranty.

Highlighted the amazing benefits in headlines and bullets.

Reiterated the security of the product within the copy.

Testimonial

Emily delivered more than we ever expected. Our product, Reverse Mortgages, required an approach which was positive but not capricious. We needed to project a serious but upbeat image. Emily succeeded!!

She kept the brochure themes focused with equally, smooth consistency throughout the entire project, i.e. brochures and folders. The response from our audience has been excellent.

Emily was great to work with. Her products were original and prompt. It was a pleasure to find a creative person who was not a dilettante.

— Steve Rothstein and Tommy Whitley, Great Oak Reverse Mortgage

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